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Exhibition stand meets Brand Activation
Design Brief
In keeping with their brand ethos, the Carolina Herrera stand exuded quality and sophistication, approaching the show from a different perspective. Picking up on their history of opening high-class pop-up stores and brand activations, the brief was to create a similar experience at 100% Optical.
Working with the clients’ interior design team, the design featured an off-centre island with an experience area to wear Carolina Herrera glasses on one side and 3m x 2.5m LED wall with fresh flower display on the other.
Having a clear and compelling purpose and understanding what experience you want your audience to have, is essential to creating a lasting impact from your event.
Yoonity Delivers
The experience area contained two Carolina Herrera product displays, sat either side of an illuminated mirror built into a bespoke frame. The large, framed graphic created a backdrop to four bespoke plinths that displayed additional glasses with props.
The finish of the stand was of utmost importance, as the quality, standards and detail had to match brand guidelines throughout. The walls were finished in a high gloss laminate, the floor was a combination of specially sourced carpet and printed vinyl, the plinths were paper lined and painted to match a specific brand code – we even covered the book props in a client chosen fabric to ensure complete synergy throughout.
The end result speaks for itself, a stand experience that reflects the quality of the Carolina Herrera brand that drew visitors to stand throughout the show.
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